Perfect

In a recent post I said that copy-editors and proofreaders should always ask, ask, ask if they find their client’s instructions unclear or aren’t sure what’s wanted. In this impromptu post I’d like to expand on that a little.

When editorial project managers (PMs) write briefs, they try to make them perfect. They really do. They endeavour to make them complete, unambiguous and as concise as possible.…

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