This year, for the first time, I wrote an annual report for my freelance business.

But wait, isn’t that a bit of a paradox – a freelancer writing an annual report? Surely annual reports are designed to be shared with government, shareholders and the media (entities unlikely to have much interest in the average freelance business)?…

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What’s your most precious asset as a freelancer or small business owner?

I’ll give you some hints.

It’s not your qualifications or professional memberships. Up to a point, anybody with enough tenacity and funding can acquire those.

It’s also not your website or portfolio. Again, however informative they are and however long they took you to build, there will be many other freelancers out there with credentials that are just as impressive.…

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